The project is to design a retail space as a means of creating a unique spatial experience to the users and visitors. While setting-up the retailed objects at the center of the design process, each student will propose a personal scenario emphasizing the customers’ shopping experience. Students will creatively integrate the interior structural and non-structural systems in the design process, and use them as a design tool to reach the full expression of the project. The spaces, showroom, showcase, services, should be considered as an active part of the setting, guiding the users through a spatial experience in which the retailed objects are ideally displayed, while optimizing the circulation and functionality. The overall space should therefore be approached and constructed as a stage-set, with a scenario that considers these various elements. Keeping in mind the idea of satisfaction in this short-term lived experience, the projects will explore the possibilities of different conditions in term of communication, interaction, visual and physical sensations, comfort and emotions.