Situated in Hamra, Beirut, the site is in a very busy area. The design strategy focuses on emphasizing the dynamism of the area on the interior spaces, by laying out spaces and volumes that reflect continuous movement. A catwalk is set-up for the clients to try the shoes, run, exercise, before buying the product. The main display element is also a storage available to clients, and around which the energy is highlighted by the materials, colors, and placement of elements.