Emotions were the trigger of the design of this chocolate store, starting with how we feel when we smell, see, and taste chocolate. When applying those feeling we can envision a comfortable atmosphere with worm colors, materials, and lighting, wood interior finishing and brass exterior facade. The everlasting taste of melting chocolate is express as, in the continuous curvature of the space, edges are rather rounded and smoothed. It is a complete journey and experience, where all human senses are indulged, starting from the low-height entrance-corridor with chocolate aroma diffusers triggering the imagination, then going along the path to hear the sound of the chocolate fountain, reaching the main double height circular space where the chocolate is displayed and offered for tasting in the rotating interactive elements. The senses revolve around a curved wall that wraps around the space and its structural columns, including circular openings that vary between shelves, windows, and interactive elements.