The store being located in a very lively area, surrounded by universities, coffee shops, and dorms for students, it was relevant to design a boardgames retail for all age groups as way for people to have fun and relax. I developed a design strategy based on a 30×30 cm cube, that would gradually differ in scale and adapt to the area, the function, and the mood. Depending on the use, the cubes-elements would become part of a shelving system, or enlarge to be a furniture, a pathway, a spatial cubicle, emphasizing on the playful experience in the space.